Your website is often the first impression potential customers have of your business, and research shows you have just 50 milliseconds to make it count. Yet many business owners launch their site and assume the job is done. The truth is, even small improvements can dramatically increase engagement, build trust, and convert more visitors into customers.
Whether your website is six months or six years old, these five strategic improvements will help you maximise its potential without requiring a complete redesign or breaking the bank. Best of all, most of these changes can be implemented within a few hours and will deliver immediate results.
1. Clarity
Use a simple and clear Home page heading and paragraph.
Try and tell your audience what you do and who you help exactly. Don't overcomplicate things. You can tell them more later, either further down the page or on a specific service page.
2. Consistency
Ensure headings, body text & colours are consistent.
Are your brand colours and typographic styles the same on every page? Is it obvious which words and sections are more important than others?
3. Copywriting
Check your page and section headings flow.
If your audience only read the headings - would they understand what each page was about? And, it is clear who you are talking to? Parents, young adults, professionals?
Small changes to your website can make a big difference. Here are 5 changes that we think you can try yourself. Why not give just one of them a go today!
