Five Improvements to Make the Most of Your Current Website

Darren Sims
6+ years in Webflow development
July 19, 2025
•
Read time approx 5 min
The image depicts a man with curly hair and a beard, wearing a mustard yellow sweater, sitting at a wooden desk and working on a laptop. He appears focused, holding a pen in his right hand, suggesting he might be taking notes or drawing. Behind him, a framed poster with the text "Made By Moreden" hangs on a white brick wall, adding a creative and modern touch to the setting. To the right, a black shelf with colorful books and a few decorative items is visible, indicating a workspace or study area. The overall ambiance is warm and cozy, with soft lighting enhancing the inviting atmosphere.

1. Clarity

Use a simple and clear Home page heading and paragraph.

Try and tell your audience what you do and who you help exactly. Don't overcomplicate things. You can tell them more later.

2. Consistency

Ensure headings, body text & colours are consistent.

Are your brand colours and typographic styles the same on every page? Is it obvious which words and sections are more important than others?

3. Copywriting

Check your page and section headings flow.

If your audience only read the headings - would they understand what each page was about? And, it is clear who you are talking to? Parents, young adults, professionals?

summary

Small changes to your website can make a big difference. Here are 5 changes that we think you can try yourself. Why not give just one of them a go today!

I develop accessible Webflow websites tailored to your unique goals

New website development
A man sitting at a table with a cup of coffee.

4. Customer Journey

Tell the visitor what to do next.

Does each page have clear, sensible calls to action, like 'Arrange Your Appointment', or 'Download Our Price List'. And, do all your links go to the right places?

5. Content

Check your content isn't slowing you down.

Are your photos slow to load? If so, check how big they are! Try using services like tinypng.com to reduce them. Oh, and don't forget to add title tags to pages and alt tags to images; great for SEO.

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🚀 Get Started

Small changes - like these - can make a big difference.

I hope these adjustments will

  • Give you confidence
  • Increase conversions
  • Make the most of your current website
Sample Caption
ComponentWordPress.org (Self-Hosted)Webflow CMS Plan
BuilderFreeIncluded
Hosting£2–£12 (e.g. SiteGround, Bluehost)Included
CMSFree (native WP CMS)Included
Domain~£1–£1.50/monthNot included
SSL CertificateFree via Let's EncryptIncluded
ThemeFree–£6/month (premium themes)Included
PluginsFree–£8/month (typical premium set)Not applicable
Security Plugin~£4/month (e.g. Wordfence Premium)Included
Backup Solution~£2.50–£4/month (e.g. UpdraftPlus)Included
Form HandlingFree–£2/month (e.g. WPForms Lite)Included
SEO PluginFree–£6/month (e.g. Rank Math Pro)Native SEO tools
Total Est. Monthly~£19–£50+£18–£30

Common Webflow development questions

You might have a few questions about Webflow or how I work as a UK Webflow developer. If these aren't the questions, or the answers, you are looking for please email me.

Webflow business plans start at $39/month for the Business plan, with Enterprise options available for larger organisations requiring advanced features. However, most SME businesses can operate on the $23/month CMS plan.

I wouldn't say Webflow is better than Wordpress, necessarily. The platform used depends on the project.

However, I would say that Webflow offers visual development without the code dependencies. It has Cloudflare hosting built-in, and excellent security. Unlike WordPress, there's no need for plugins that can slow down your site or create security vulnerabilities.

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