Ongoing website growth for UK service businesses
Your website shouldn't undersell your business
Your business doesn't stand still. Your website shouldn't either. With Ongoing Growth, I check how it's doing, suggest useful improvements and make the changes we agree each month. The result? more of the right people find you and get in touch.
The finished site does exactly what I wanted it to. It speaks to the right people and gives them the confidence to get in touch.

Sarah Jamera
Fortify Stock
🚩 Red flags
Has your business outgrown its website?
Your business has changed since your site went live. Your website may not have kept up.
Your services have changed
Your website still talks about what you offered a few years ago.
You're getting the wrong enquiries
People contact you about work you don't do, or aren't a good fit for.
Your website undersells you
It doesn't reflect the experience you've gained or the quality of your work.
You're having to explain too much
Potential customers can't easily find or understand the information they need.
Not sure what needs changing?
I’ll review your website and tell you what to fix first.
My services
Keep your website improving
A good website can keep getting better. Ongoing Growth is my monthly service for making useful improvements over time. If you need a new site, a review or a one-off job, I can help with that too.

Already built a site with AI?
An AI builder is a good way to start. It gets you going quickly and cheaply.
What it can't do is know your business. It doesn't know who your best clients are, or why they pick you over someone else. Those answers are important because they decide what your pages say, and in what order.
That's the strategy work I do before anything is designed or built.
Then I add what AI builds often miss: accessibility, copy that sounds like you, custom workflows, integrations, and SEO work like redirects that keep your Google traffic.
If your current site is already doing its job though, I'll tell you.
A few businesses I've helped
Clients who've stayed for years
A website launch is just the start for some businesses. I've worked with Duratus for eight years and Railway Brake Services for seven, making changes and improvements as their businesses have grown.
Duratus
Executive coaching
Strategy, design and build. A members' community, call booking and video are built in. Ongoing improvements for about eight years.
Darren was an absolute pleasure to work with from the initial consultation, design conversations and the realisation of the new website.
Garry Banford
Duratus UK
Railway Brake Services
Railway engineering
Strategy, design and build. Customers filter parts and pricing on the site, and book calls directly. Ongoing improvements for the last seven years.
When refreshing our website, the service we received from Darren was fantastic. He took the time to really understand our business.
Phil Coomer
Railway Brake Services
Businesses that grow online have sites that speak directly to the right person. That's what your website should be doing.
Let's keep improving your website
I'll review how your site is doing, suggest what to improve and make the changes we agree each month. Book a call and we can see if Ongoing Growth is right for you.

Who you'll work with
Want to know more? Read about how I work.
20+
client projects delivered
8 years
with my longest client
WCAG 2.2 AA
on every build
Latest articles

AI-built site rebuild checklist
Moving off an AI-built website? Check these things first, so you keep your Google traffic and your enquiries.

AI can build your website. Here's what it can't do.
AI can build a small business website in minutes. Here's what it misses, and how to fix an AI-built site so it brings in work.

How we made one contact form work for three pricing options
How query parameters let one contact form remember which pricing option a visitor picked. A small UX fix with a big trust payoff.
How much does a small business website cost in the UK? (2026)
Real UK prices for DIY, freelance and agency websites in 2026, plus the running costs to budget for after launch.
Within a month of Darren optimising my website, I had a 53% rise in impressions, and a 60% jump in clicks!

Esther Sims
Esther Sims Studio
Answers to common questions
Pricing and process
Where should I start?
How much does a website cost?
How long does a project take, start to finish?
Working with you
What if my website is already working well?
How long does a new website take, and how much of my time will it need?
Do you offer ongoing support after launch?
Platform
Can you work on a site built with Lovable or another AI tool?
Can I use an AI agent instead of hiring a Webflow developer?
Why Webflow instead of WordPress, Squarespace or a custom AI build?


