A website that doesn't undersell your business
I work out who your site is for and what it needs to say. Then I build it in Webflow, accessible to WCAG 2.2 AA, with your enquiries and bookings connected.
The finished site does exactly what I wanted it to. It speaks to the right people and gives them the confidence to get in touch.
Two ways to work together
Website review
£395, fixed
Find out what your site needs
New website
From £3500
A site built from the ground up around your business
Already built a site with AI?
An AI builder is a good way to start. It gets you online quickly and cheaply.
What it can't do is know your business. It doesn't know who your best clients are or why they pick you over someone else. Those answers decide what your pages say and in what order.
That's the work I do before anything is built. Then I add the parts AI builds often miss, from accessibility to the redirects that keep your Google traffic.
If your current site is already doing its job, I'll tell you.
Businesses that grow online have sites that speak directly to the right person. That's what your website should be doing.
A few businesses I've helped
Clients who've stayed for years
Launch is only the start. These two businesses have kept working with me ever since.
Duratus
Executive coaching
Strategy, design and build. A members' community, call booking and video are built in. Ongoing improvements for about eight years.
Railway Brake Services
Railway engineering
Strategy, design and build. Customers filter parts and pricing on the site, and book calls directly. Ongoing improvements for the last seven years.
Ready for a website that feels like you?
I build websites for UK service businesses that want more of the right enquiries.
Hey, I'm Darren
I've completed over 20 projects, have clients who have stayed for years, and I'm probably worth a conversation. Want to know more about how I work? Here's a bit about me.
Latest articles
AI can build your website. Here's what it can't do.
AI can build a small business website in minutes. Here's what it misses, and how to fix an AI-built site so it brings in work.
How we made one contact form work for three pricing options
How query parameters let one contact form remember which pricing option a visitor picked. A small UX fix with a big trust payoff.
How much does a website cost small businesses in 2026?
This guide covers realistic options, price points, and what to expect at each one. Budget with confidence and pick the right option for your business now.
Within a month of Darren optimising my website, I had a 53% rise in impressions, and a 60% jump in clicks!
Answers to common questions
Pricing and process
How much does a website cost?
How long does a project take, start to finish?
Working with you
Do you offer ongoing support after launch?
Platform
Can you work on a site built with Lovable or another AI tool?
Why Webflow instead of WordPress, Squarespace or a custom AI build?