Is Your Website Content Actually Reaching Anyone?

Darren Sims
6+ years in Webflow development
June 21, 2025
•
Read time approx 5 min
The image depicts a man with curly hair and a beard, wearing a mustard yellow sweater, sitting at a wooden desk and working on a laptop. He appears focused, holding a pen in his right hand, suggesting he might be taking notes or drawing. Behind him, a framed poster with the text "Made By Moreden" hangs on a white brick wall, adding a creative and modern touch to the setting. To the right, a black shelf with colorful books and a few decorative items is visible, indicating a workspace or study area. The overall ambiance is warm and cozy, with soft lighting enhancing the inviting atmosphere.

You’ve spent hours copywriting and editing value propositions, bios, and articles for your website. But is anyone seeing them? How do you know if all your hard work has paid off?

You’ve designed for mobile because you’ve heard that over half of all internet traffic is mobile-based and you think this will be true of your visitors. Is it? Maybe your visitors use laptops or desktops to view your content. How can you know?

You’ve crafted a sales funnel but for some reason, it's just not converting. How can you find out where your visitors are losing interest and exiting your site?

This is where web analytics come in. As a Webflow developer, I encourage website analytics for all of my clients.

Hold up.

What is web analytics exactly?

According to Hubspot, web analytics is:

the collection, reporting, and analysis of data generated by users’ visiting and interacting with a website. The purpose of web analytics is to measure user behavior, optimize the website’s user experience and flow, and gain insights that help meet business objectives like increasing conversions and sales".

If the thought of looking at website analytics feels overwhelming to you - lots of graphs and charts - stay with me. It doesn’t have to be that way.

I've found that some analytics software can provide a seemingly endless stream of data, that isn't always needed, and is often overwhelming. More information doesn’t necessarily mean better information. Usually, just two or three types of data can be enough to help you get a better picture of who is finding and interacting with the content on your website. This then helps you hone the content so it speaks more to your intended audience and meets your website goals.

How can website analytics help you?

Adding analytics to your website can help you answer questions like:

  • How many users are currently on your site?
  • What device are they using?
  • What is their entry page (no, it's not always the Home page!) and exit page?
  • Did they click an external link - like your social media post - to access your site?
  • How long are visitors spending on your About page (probably not as long as you hoped)?
  • What about your ideal customers, are they finding and interacting with your content?
  • Which keywords are leading users to your site in search results?
summary

What are website analytics, and can they help your business?

I develop accessible Webflow websites tailored to your unique goals

New website development
A man sitting at a table with a cup of coffee.

But aren't analytics a privacy nightmare?

Some analytics solutions do harvest a lot of user data unnecessarily but, good news!

As a Webflow developer, I focus on focused privacy-friendly analytics like Plausible and Fathom that respect the privacy of your website visitors, whilst still providing you with valuable, usable information.

Don't let your valuable website content go to waste. Understanding your visitors' behaviour through privacy-focused analytics can be the key to optimising your site's performance and achieving your business goals.

Ready to gain insights into your website's performance but want help setting up analytics for your website? Let's connect and figure out how to make your content work harder for your business.

Sample Caption
ComponentWordPress.org (Self-Hosted)Webflow CMS Plan
BuilderFreeIncluded
Hosting£2–£12 (e.g. SiteGround, Bluehost)Included
CMSFree (native WP CMS)Included
Domain~£1–£1.50/monthNot included
SSL CertificateFree via Let's EncryptIncluded
ThemeFree–£6/month (premium themes)Included
PluginsFree–£8/month (typical premium set)Not applicable
Security Plugin~£4/month (e.g. Wordfence Premium)Included
Backup Solution~£2.50–£4/month (e.g. UpdraftPlus)Included
Form HandlingFree–£2/month (e.g. WPForms Lite)Included
SEO PluginFree–£6/month (e.g. Rank Math Pro)Native SEO tools
Total Est. Monthly~£19–£50+£18–£30

Common Webflow development questions

You might have a few questions about Webflow or how I work as a UK Webflow developer. If these aren't the questions, or the answers, you are looking for please email me.

Webflow business plans start at $39/month for the Business plan, with Enterprise options available for larger organisations requiring advanced features. However, most SME businesses can operate on the $23/month CMS plan.

I wouldn't say Webflow is better than Wordpress, necessarily. The platform used depends on the project.

However, I would say that Webflow offers visual development without the code dependencies. It has Cloudflare hosting built-in, and excellent security. Unlike WordPress, there's no need for plugins that can slow down your site or create security vulnerabilities.

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