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Have a look through some of the most common questions I get asked about Webflow, how AI affects search, and development in general. Don't see your question? Send me an email.
Webflow is a platform that enables teams and individuals to build, manage and optimise website content. Visually.
Well, according to one report, 95% of ChatGPT citations come from content that has been updated in the last 10 months. So, keeping the content on your website current, and accurate, is even more important in the age of AI search.
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For most sites, reviewing and updating high-value content every 3–6 months is enough. Competitive or time-sensitive pages (product pages, stats, trends) may need more frequent updates.
When talking about fresh content think new assets, like new articles, FAQs, tools, case studies, or landing pages that target real questions your audience is asking now.
- Make meaningful updates to existing pages. Add current data, new examples, updated screenshots, revised recommendations, and expanded sections based on new user questions.
- Update entities and metadata. Refreshing titles, meta descriptions, FAQs, structured data, and internal links so answer engines understand the topic clearly and see it is current.
- User‑driven improvements can add freshness to your content. Incorporating insights from search queries, site search, support tickets, and SERP features (e.g., “People Also Ask”) so content better answers how people actually phrase questions.
Superficial tweaks, like changing a sentence or the publish date, rarely count as “fresh” for AEO. LLMs look for substantive changes and user engagement signals.
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Answer engine optimisation (AEO) is a way of structuring your website content so that it is cited and used by LLMS.
Whilst many of the principles pf SEO are still true with AEO, traditional keyword-based optimisation isn't enough anymore. Millions of people now get answers from ChatGPT, Perplexity, and Google's AI Overviews instead of clicking through search results. If your website isn't optimised for these AI engines, you're invisible to a growing audience.
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Yes. Marginally.
If the hero/background video is still requested on initial page load (for example because it is in the hero and must appear straight away), turning autoplay off mainly changes the user experience, not the network cost or Core Web Vitals like LCP.
To actually improve speed, you need to optimise the asset and loading strategy: shorter, well‑compressed video, modern formats, and a light hero/poster image as the first thing rendered.