An AI builder is a good way to start. It gets you online quickly and cheaply.
What it can't do is know your business. It doesn't know who your best clients are, what worries them, or why they pick you over someone else. Those answers decide what your pages say and in what order.
That's the work I do before anything is built. Then I add the things AI builds often miss: accessibility to WCAG 2.2 AA, redirects so you keep what Google already shows for you, search foundations, and training so you can edit the site yourself.
If your current site is already doing its job, I'll tell you on the discovery call.