Answer engine optimisation for Webflow sites

Smartphone screen displaying app icons for ChatGPT, Gemini, Copilot, Claude, and Perplexity on a laptop keyboard background.
what you get

Get found by ChatGPT, Perplexity, Google AI Overviews, and the next generation of search. I optimise Webflow websites to be cited, recommended, and ranked by AI-powered search engines.

The problem

Search has changed. Has your strategy?

Traditional SEO isn't enough anymore. Millions of people now get answers from ChatGPT, Perplexity, and Google's AI Overviews instead of clicking through search results. If your website isn't optimised for these AI engines, you're invisible to a growing audience.

60%+ of searches now generate AI-powered answers

Zero clicks - Users get answers without visiting websites

New competition - AI decides which sites to cite and recommend

What is AEO?

Answer engine optimisation: explained

AEO structures your website for AI search engines to easily understand and cite your content, ensuring you're referenced in AI-generated answers.

Traditional SEO

Focuses on keywords
Optimise for rankings
Meta tags matter most
Link building

AEO

Focuses on questions and answers
Optimise to be cited
Structured data is critical
Authority and clarity
What I do

How do I optimise your site for AEO?

AEO strategy and audit

  • Analyse your current visibility in AI search engines
  • Identify content gaps and opportunities
  • Research questions your audience asks AI
  • Create optimisation roadmap

    • Technical implementation

  • Schema markup and structured data
  • Semantic HTML optimisation
  • Entity and topic mapping
  • FAQ and Q&A formatting
  • Site architecture improvements

    • Content optimisation

  • Rewrite content for AI readability
  • Create question-focused pages
  • Add context and definitions
  • Implement clear, concise answers
  • Build topical authority

    • Monitoring & refinement

  • Track citations and mentions in AI engines
  • Monitor visibility in ChatGPT, Perplexity, Google AI
  • Ongoing content and technical updates
  • Monthly reporting and insights
    • How it works: Process

    From invisible to indispensable

    week 1

    Discovery

    • Audit current AI visibility
    • Competitor analysis
    • Answer research
    • Strategy document
    week 2

    Content

    • Optimise existing pages
    • Create new Q&A content
    • Build topic clusters
    • Implement schema markup
    week 3

    Launch & monitor

    • Submit to search engines
    • Track AI citations
    • Measure visibility
    • Ongoing optimisation
    Ideal for:
    01

    Scale-ups

    needing a complete web presence without hiring multiple specialists
    02

    Small businesses

    wanting one reliable partner for all digital needs
    03

    Companies transitioning

    from DIY to professional digital marketing
    04

    Ambitious brands

    ready to invest in growth across all channels
    Why it matters

    The future of search is already here

    1

    Get an early mover advantage

    Most businesses haven't optimised for AI search yet

    2

    Achieve sustainable traffic

    AI engines cite authoritative sources consistently

    3

    Brand authority

    Being recommended by AI builds trust

    4

    Future proof your business

    Prepare for the continued shift to AI search

    5

    Gain the competitive edge

    Capture audience your competitors are missing

    pricing

    AEO investment

    AEO audit
    from
    £575
    4 / 5 days
    Current AI visibility
    Strategic recommendations
    Visibility report
    Implementation plan
    AEO implementation
    from
    £2750
    2-3 months
    Full Audit inc.
    Technical setup
    + Schema markup
    Content optimisation
    Performance tracking

    FAQs

    Have a question that isn't listed? Send me an email.

    How often should I update my website?

    Well, according to one report, 95% of ChatGPT citations come from content that has been updated in the last 10 months. So, keeping the content on your website current, and accurate, is even more important in the age of AI search.

    Click the button, fill out the form, and I'll come back to you in a couple of days.

    Want to optimise your website for search & answer engines?

    work with me

    Let's talk about your project

    Whether you need a new Webflow site, want to optimise for AI search, or need someone to manage your social media, I'd love to hear what you're working on.

    available for projects
    hey@darrensims.co.uk
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