How often should I update my website?

For most sites, reviewing and updating high-value content every 3–6 months is enough. Competitive or time-sensitive pages (product pages, stats, trends) may need more frequent updates.

When talking about fresh content think new assets, like new articles, FAQs, tools, case studies, or landing pages that target real questions your audience is asking now.

• Make meaningful updates to existing pages. Add current data, new examples, updated screenshots, revised recommendations, and expanded sections based on new user questions.
• Update entities and metadata. Refreshing titles, meta descriptions, FAQs, structured data, and internal links so answer engines understand the topic clearly and see it is current.
• User‑driven improvements can add freshness to your content. Incorporating insights from search queries, site search, support tickets, and SERP features (e.g., “People Also Ask”) so content better answers how people actually phrase questions.

Superficial tweaks, like changing a sentence or the publish date, rarely count as “fresh” for AEO. LLMs look for substantive changes and user engagement signals.