Cookie policy

Introduction

This Cookie Policy explains how Darren Sims Services ("we", "us", or "our") uses cookies and similar tracking technologies on https://www.darrensims.co.uk/. It covers what cookies are, why we use them, the legal basis for doing so, and your rights and choices.

This policy applies to all users of the Site globally. Users in the EU, EEA, UK, California, and certain other US states may have additional rights, which are described in the relevant sections below.

A full technical inventory of cookies and trackers detected on this site is maintained separately in our Cookie Declaration.

This policy should be read alongside our Privacy Policy.

What are cookies and similar technologies

Cookies are small text files placed on your device when you visit a website. They allow websites to recognised your device and remember information about your preferences or past actions. Similar technologies we may use include:

Web beacons — transparent image files used to track user behaviours
Pixels — code embedded in pages or emails to measure activity
Local storage / session storage — browser-based storage for session or preference data
Fingerprinting technologies — analysis of device or browser characteristics used to identify users across sessions
SDKs — software development kits used within applications for tracking purposes

For simplicity, all of these are referred to collectively as "cookies" throughout this policy.

Categories of cookies we use

We use four categories of cookies, as described below.

The full list of specific cookies within each category is available in our Cookie Declaration.

Necessary cookies

These cookies are strictly required for the website to operate. They support core functions including security, session management, load balancing, and storing your consent preferences. They cannot be disabled and do not require prior consent in most jurisdictions, as they are essential to the service you have requested.

Analytics cookies

These cookies help us understand how visitors interact with the site. They collect aggregated data such as pages visited, session duration, traffic sources, and device types. This information is used solely to improve site performance and usability.

Marketing cookies

These cookies track your browsing activity to build a profile and serve relevant advertising. They may be set by us or by third-party advertising partners. Disabling them will not stop advertising but ads shown will be less targeted.

Personalisation cookies

These cookies enable enhanced functionality and personalisation, such as remembering your language, region, or interface settings. Disabling them may affect your experience but will not prevent you from using the site.

Special Category Data

We do not intentionally collect special category data — such as information about health, biometric identifiers, racial or ethnic origin, religious beliefs, or sexual orientation. Please do not submit this type of information through our website or services.

Personal data processed through cookies

Depending on the technology used, cookies and similar technologies may process personal data including:

IP addresses and approximate geographic location derived from IP
Device identifiers and hardware characteristics
Browser type, version, and configuration
Browsing activity, interactions, and pages visited
Unique tracking identifiers assigned to your device or session

This data may be processed by us or by third-party service providers integrated into the site. The nature and extent of data processed depends on which cookie categories you consent to. Third-party providers process data in accordance with their own privacy policies, which are linked in our Cookie Declaration.

Legal basis for cookie use

Under the EU GDPR, UK GDPR, and the ePrivacy Directive, we must have a valid legal basis for placing cookies on your device. The legal bases we rely on are:

Legitimate interests (Article 6(1)(f)) — for necessary cookies that are strictly required for the operation and security of the website, and for certain analytics cookies where our interest in improving the service is proportionate and not overridden by your rights and freedoms. Where we rely on legitimate interests, we have conducted a Legitimate Interests Assessment (LIA). You may request a copy by contacting us at privacy@darrensims.co.uk
Consent (Article 6(1)(a)) — for all non-essential cookies, including functional, analytics where not covered by legitimate interests, and all marketing cookies. Consent is obtained via our cookie consent banner before any non-essential cookies are placed on your device.

You have the right to withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

How we obtain and manage consent

When you first visit our website, a cookie consent banner will be displayed. Non-essential cookies will not be activated until you provide consent. You may accept all, reject all, or customize your preferences by category. Pre-ticked boxes and implied consent are not used — your consent is always explicit and freely given.

You can update or withdraw your consent at any time via our cookie preference centre: Open Preferences Centre

Consent records — including what was consented to, when, the method used, and the policy version in effect — are logged and retained for 2 years to enable us to demonstrate compliance with our consent obligations.

Your consent preferences are stored for 12 months, after which you may be asked to renew them.

Global Privacy Control and Do Not Track

Do Not Track (DNT)

Some browsers transmit a Do Not Track signal. There is currently no universally accepted standard for responding to DNT signals. Our site does not respond to Do Not Track signals because there is currently no common industry or legal standard for those signals.

How to manage cookies via your browser

You can also manage cookies directly through your browser:

Restricting cookies may affect the functionality of this and other websites.

Changes to this Cookie Policy

We may update this Cookie Policy to reflect changes in technology, legal requirements, or our data practices. The "Last updated" date will be revised accordingly. Where changes are material, we will notify you via a prominent notice on the site or through the consent banner.

Contact information

Company: Darren Sims Services

Privacy contact: privacy@darrensims.co.uk

Email: privacy@darrensims.co.uk

Address: 27 Cobden Street, Derby, UK