Project diary

In progress

October 6, 2026

An Engineering Business Rebrand

A new logo, identity and website for an established engineering company. One entry per stage, from first research to launch.

Where the project is now

Latest entry:
1
of 8
  1. 1Research
  2. 2Kickoff & discovery
  3. 3Strategy
  4. 4Logo
  5. 5Identity & sitemap
  6. 6Website design
  7. 7Launch
  8. 8Results

Entries

Kickoff & discovery

Asking the questions that shape a brand

Read entry →

Research

Looking at the market before the first meeting

How I audited websites on colour, claims and imagery, and turned it into five questions for the kickoff.

Read entry →